There is something so raw about a Headshot.
Whether it is for a Shoreditch tech company website or a social media profile a headshot is the most intriguing of images.
Shooting this type of image is such a challenge because most of the time they are not professional models, time is limited and the location is usually terrible. It is often the first time the subject has been in front of the camera and 90% of people hate having their picture taken.
My job is to connect, strike emotion and coach them in the short time I have to make them (and me) look as good or as interesting as possible. It is all in the eyes !.